Is the tech in the Audi better? Yes, absolutely, so you definitely need to take into consideration just how much you want the latest, and greatest infotainment system, because that's really what you're paying for. Volvo's Sensus system works well enough, it's not as pretty, but it gets the job done. Besides, what more do you really need in you car besides Bluetooth for streaming audio, and phone calls, and a map to use as a point of reference? Everything else is just icing on a cake that's sweet enough already.